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Kendall Jenner reportedly expressed enthusiasm, approval over controversial Pepsi advertisement

7 April 2017 Entertainment News


Fourth Estate Staff

Los Angeles, CA, United States (4E) – Kendall Jenner never responded regarding the controversial Pepsi advertisement wherein the model gave a can of the product to a policeman during the protest and it implied that the solution to the nationwide rallies against the police force is the soft drink.

Now new reports surfaced claiming the reality star turned model was enthusiastic and approved of the idea of the commercial. This claim has not been confirmed yet.

In the advertisement, Jenner decided to leave a photo shoot to join the crowd of young people who confronted a group of policemen. It is believed that they mimicked the Black Lives Matter iconic moments and tried to make it look like Pepsi would be the answer to the strained relationship of the citizenry and the police force in different parts of the United States. Pepsi was then accused of trivializing the issue in order to sell their product.

Jenner remains silent regarding the matter. The only move she did linked to the Pepsi advertisement is that she deleted two of her posts regarding the product.

In the past, Jenner talked about the campaign and its goal to promote living for the moment. She said back then, “I think a lot of people are caught up in whatever’s happening in someone else’s life and they’re not really paying attention to what’s happening right in front of them most of the time. It’s not hard to put your phone down and consciously try and get yourself to live in the moment. That’s what I try and do.”

Pepsi took the advertisement down on YouTube and amid the controversy they said they tried to project a global message of peace, understanding, and unity. They added, "Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."

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