NFL to look into 10-percent drop in TV viewership
20 October 2016 Entertainment News
Fitzgerald Cecilio – 4E Sports Reporter
Houston, TX, United States (4E Sports) – NFL commissioner Roger Goodell said the league is determining the cause of the 10 percent drop in television ratings this season.
"There a lot of factors to be considered. We don't make excuses. We try to figure out what's changing,” Goodell said.
Goodell stressed the importance of not just getting viewers tuned in but also to "get them to stay tuned in" to game broadcasts.
"When you look at ratings you have to go deeper than that," Goodell said. "It's viewers, but also how long they're engaging for, and a lot of times, people will leave a game for whatever reason, whether it's to go to other programming or whether the game is not that competitive."
Goodell said the drop could not be blamed on player protests of the national anthem but he noticed a relative lack of competitive games in prime time.
In addition, Goodell said the presidential election and debate schedule may have contributed to the ratings drop.