Patriots QB Tom Brady makes fun of Deflategate in new ad
17 November 2016 Entertainment News
Fitzgerald Cecilio – 4E Sports Reporter
Foxborough, MA, United States (4E Sports) – New England Patriots quarterback Tom Brady poked fun at the Deflategate scandal that cost him a four-game suspension this season in a new Foot Locker commercial that started airing Wednesday.
Brady was suspended for the first four games of the season for allegedly being aware of a scheme to deflate footballs in the 2015 AFC title game.
Foot Locker, a shoe and apparel retailer, concentrates a week full of shoe releases that it calls its Week of Greatness heading into Thanksgiving.
In the spot with Brady, two fans walk into a diner having picked up their shoes and wonder aloud how it's possible that the company is sustaining success.
Brady overhears the two and launches into a speech, which eventually becomes about him.
"Just because something is great year after year doesn't mean anything is going on," Brady says to the fans.
"Why can't some things just be great? It starts with questions, and then questions turn into assumptions, and then assumptions turn into vacations. So why would you punish the Week of Greatness for something that never even happened?' he added.
According to Jed Berger, Foot Locker vice president of brand marketing, Brady was all-in when he was pitched the idea.
"We like our spots to allow athletes to poke fun at themselves, and people enjoy that," said Berger. "Our fans and customers like to see these athletes as humans. I don't think anyone has seen Tom Brady like they see him in this spot."
Because the ads run for only 10 days, it's important that they resonate, Berger said.
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