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Ratings for Rio Games closing ceremonies drop in US

22 August 2016 Entertainment News

Fitzgerald Cecilio – 4E Sports Reporter

New York, NY, United States (4E Sports) – The closing ceremonies of the Rio Games suffered a major drop in terms of TV viewership in the United States.

According to preliminary data, the closing ceremonies aired by NBC drew a 4.0/14 rating among adults 18-49 and 16.85 million viewers, the worst Summer Olympics results in decades.

The ratings were 56 percent lower in the key demo and 44 lesser viewership-wise from the closing of London 2012 Games.

In 2012, NBC reported that 31 million viewers watched the London, the highest turnout for a summer Olympics finale in 36 years.

Earlier, NBC Sports Group chairman Mark Lazarus announced that ratings for the Opening Ceremonies were down 28 percent.

While traditional viewing was down, NBC said there was a huge boost in online streaming.

Despite the significant drop in ratings, NBC said it had sold $1.2 billion worth of advertising, expecting profits to exceed the 2012 London Games.